Pro Bono day was created voluntarily, to help associations and social enterprises in Israel grow and flourish, by honing and improving their digital performance.

Itay initiated the Pro Bono Day project three years ago, out of a sense of social responsibility and the desire to provide associations and social enterprises with practical tools that could be used to promote their activities via digital platforms.

Pro Bono day has become an annual event, held each year on Tu B’Shvat (New Year of the Trees). On this day, we take a break from our regular business of accompanying and consulting for the leading companies in Israel and worldwide. On this day of giving, we devote our time, free of charge to associations and social enterprises.